Eastern Academic Forum
نویسندگان
چکیده
Contemporary business organizations are increasingly turning their attention to jointly creating value with a variety of stakeholders, such as individual customers and other business organizations. However, a review of the literature reveals that very few studies have systematically examined value co-creation within online group buying. This study reveals that there are different mechanisms underlying value co-creation. In addition to providing insights about the phenomenon of co-creation itself, the study contributes to the strategy of value co-creation between a group buying website and its customers.
منابع مشابه
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